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ABOUT NAMRATA

A globetrotting Indian who migrated to San Francisco – first as a graduate student in fashion journalism at the Academy of Art University, then content producer for my own Instagram. I decided to stay back in the Bay Area with the aim of launching a business in the contemporary Indian fashion space. What started as a magazine for my thesis, evolved into a first-of-its-kind online store with a strong social media footprint. During this time, I realized that what mattered to me most was putting Indian fashion on the global map - by documenting what goes on in my artistic playground as creatively and journalistically as I can. 

Other than that, a few things I could chat endlessly about : House music, Casey Neistat, Harry Potter, Elon Musk, existentialism, poetry, meteor showers, the Internet of Things, creative ventures, and social media.