HOW WOULD YOU BEST DESCRIBE WHAT YOU DO?
WHAT IS THE BIGGEST CHANGE YOU WANT TO BRING ABOUT IN SOCIAL MEDIA?
Social media used to be a fun and friendly place, and then suddenly I saw articles surfacing the internet about how to combat social media envy. I seriously think we are all capable of making it a calm, positive environment again - where we lift each other up, share knowledge, and cultivate social wellness.
HOW DID THE INDIAN-FASHION JOURNEY BEGIN?
It took a while to find my calling in fashion, specifically, a year of studying Astrophysics in Canada followed by a Bachelors degree in Business Administration, then a few months spent testing the waters of blogging/ content creation. I started my first blog called Vanilla Sequins in 2014, but that spark had extinguished because I didn't feel like I knew enough to be a fashion arbiter. I don't believe that school is the only way to gain fashion knowledge, but that's how it worked out for me. It definitely helped me inch closer to both personal and professional goals.
What are 3 brands/ identities that inspire you? why?
Casey Neistat, Filmmaker and Vlogger: From him I learned to work hard, harder, and then a little more. Work is seriously something I worship, it is something I love to come back home to, - almost like an escape within the escape. I think Casey validated all those feelings for me, because I always felt very cornered and “nerdy” about wanting to work all the time. If it weren’t for Casey, I would not have been this proud of my work ethic.
Burberry: I strongly believe in pioneering creative digital moments and experiences, and spent a huge part of my graduate studies researching Burberry. I love the experience they create for their audience (not only customers), whether that is in Picadilly Circus, on a screen in Times Square, or in my mailbox.
GoPro: This is slightly biased but I admire how GoPro has created a visceral social media experience, especially on Instagram and YouTube. I think they're leagues ahead in the loyalty-building game because everybody wants to share their GoPro moments and be featured!