HOW WOULD YOU BEST DESCRIBE WHAT YOU DO?
I'm a fashion entrepreneur, a journalist, and content producer, and in that order. I'd like to believe that I'm on the road to revolutionize multimedia journalism, particularly video, and make quality/ authentic fashion content trend again. I always try to do something novel and share useful information in non-boring ways.
WHAT IS THE BIGGEST CHANGE YOU WANT TO BRING ABOUT IN SOCIAL MEDIA?
Social media used to be a fun and friendly place, and then suddenly I saw articles surfacing the internet about how to combat social media envy. I seriously think we are all capable of making it a calm, positive environment again - where we lift each other up, share knowledge, and cultivate social wellness.
HOW DID THE INDIAN-FASHION JOURNEY BEGIN?
It took a while to find my calling in fashion for - specifically, a year of studying Astrophysics in Canada followed by a Bachelors degree in Business Administration, and finally, Fashion Journalism. Miraya was founded as a concept magazine for a Publishing class in 2015. I spent a lot of time strengthening the concept and working on the brand, even before I added the e-commerce element to it. The overarching lesson was that culture and heritage can be driving forces. That is the foundation of my magazine-turned-fashion business. It is about reinterpreting the past from today’s perspectives, through the lenses of fashion and lifestyle.
WHY DID YOU pursue a masters IN FASHION JOURNALISM?
I believe that one should earn the privilege to be a fashion arbiter. I believe in the power of traditional journalism. In today's highly digitized world, it is especially important to develop and establish an independent voice across platforms and media. Moreover, when you get to consume a few different and diverse cultures growing up, it makes you more curious and open-minded. That's probably how it started for me. Once the spark was ignited, I wanted to learn, explore, find and create avenues in the global fashion industry. My Masters degree has helped me inch closer to both personal and professional goals.
What are 3 brands/ identities that inspire you? why?
Casey Neistat, Filmmaker and Vlogger: From him I learned to work hard, harder, and then a little more. Work is seriously something I worship, it is something I love to come back home to, - almost like an escape within the escape. I think Casey validated all those feelings for me, because I always felt very cornered and “nerdy” about wanting to work all the time. If it weren’t for Casey, I would not have been this proud of my work ethic.
Burberry: I strongly believe in pioneering creative digital moments and experiences, and spent a huge part of my graduate studies researching Burberry. I love the experience they create for their audience (not only customers), whether that is in Picadilly Circus, on a screen in Times Square, or in my mailbox.
GoPro: This is slightly biased but I admire how GoPro has created a visceral social media experience, especially on Instagram and YouTube. I think they're leagues ahead in the loyalty-building game because everybody wants to share their GoPro moments and be featured!